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    Retail MarTech AI – Learning Videos & Stories
    You are at:Home»Retail»Supply Chain»The Ultimate Story on Wellness Industry’s Frankincense Supply Chain

    The Ultimate Story on Wellness Industry’s Frankincense Supply Chain

    0
    By AM on July 4, 2022 Supply Chain

    Learn What is Controversial Inside the Wellness Industry’s Controversial Supply Chain

    Based on this Vice News Report, In Somaliland there are controversial aspects surrounding the frankincense supply chain. It is one of the world’s oldest traded commodities, used in the growing market for essential oils but everything may not be as ethical as one company wants you to believe. Watch and Learn more below.

    Wellness Supply Chains

    An astounding and inspirational work of journalism. It brings to light all the people and farmers who were victimised in this case- an absolute Eye Opener.The journalist deserves to be appreciated and respected for this inspirational work who ventured into this dangerous land and showed the world the insider details of this Supply Chain.

    Some Public Facts about Frankincense

    • Frankincense (also known as olibanum) is an aromatic resin used in incense and perfumes, obtained from trees of the genus Boswellia in the family Burseraceae. The word is from Old French franc encens (‘high-quality incense’).
    • There are several species of Boswellia that produce true frankincense. Resin from each is available in various grades, which depend on the time of harvesting. The resin is hand-sorted for quality.
    • One such notable species is Boswellia occulta: Horn of Africa. In 2019, it was discovered that Somali harvesters considered Boswellia occulta to be the same species with Boswellia carteri even though their shapes are different, and sold resins from both species as the same thing. However, the chemical compositions of their essential oils are completely different.
    • The essential oil of frankincense is produced by steam distillation of the tree resin. The oil’s chemical components are 75% monoterpenes, sesquiterpenes, and ketones.
    • Thousands of tons of frankincense are traded every year to be used in religious ceremonies as incense in thuribles and by makers of perfumes, natural medicines, and essential oils.
    • It can be inhaled or applied to the skin for its supposed health benefits. Most frankincense comes from the Horn of Africa, and India, but also in Oman, Yemen, and western Africa.In the Horn of Africa, frankincense is harvested in the Bari and Sanaag Regions.

    View, Read and Learn more here:

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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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