Browsing: Pricing Strategy

Pricing Strategy is the process whereby a business sets the price at which it will sell its products and services based on many factors like Consumer Perception, Customer Acquisition, Market, Distribution, Packaging, Raw Material Cost, Cost of Production etc, and is also typically part of the business’s marketing plan.
This category consists of free learning videos, articles, guides and case studies on Pricing Strategies, Pricing Use Cases and Examples, Pricing Strategies of Various Companies