Browsing: Customer Data Platform

A customer data platform (CDP) is a system that creates a persistent, unified customer database by consolidating and integrate customer data from many sources to generate a 360 Degree View of a Customer for further analysis and segmentation of customer for higher customer engagement and ensure seamless unified experience for the customer across channels, devices and platforms which leads to profitable growth.

This Category is a Digital Library Collection of Free Videos, Articles, Tutorials and Ultimate Layman’s Guides on CDP and Related Concepts for holistic Understanding.