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Browsing: Retail Marketing
Free Videos, Articles, Ultimate Guides and Tutorials on Retail Marketing. Retail marketing is a process in which Retailers use tactical planning, pricing strategy and promotions to influence customer buying and improve sales.
This Category is a Collection of Free Learning Videos, Articles, Guides, Documentaries, Talks and Discussions on Retail Marketing.
Learn Why did Starbucks Really Become So Popular, What were the Marketing Tactics or Leadership Goals, Strategies and Initiatives that led to its Great Success
Walmart Failed in Japan’s Low Margin Retail Space due to Stiff Local Competition (Due to Strong Supplier Relationship among the local suppliers) & couldn’t adapt it Business Strategy to the Locals, Failure of EDLP, Poor Locations, Low Cost Chinese Sourcing, Locals’ Perception, Ineffective Logistics Strategy & Inauthenticity. Learn More
Multichannel Retailing offers more Sales Distribution Channels to the Customer. But the key central focus is the Product instead of the Customer. Learn More.
IKEA (Swedish) is a Swedish-founded, Dutch-headquartered multinational conglomerate. Learn about the Ultimate Story on How IKEA became Sweden’s National Brand
Learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances and makes them buy more.
Learn about the Strategy & Economics of IKEA and How it contributes to its Success Story. What is it that makes IKEA stand apart from its competitors?
Learn how Target leverages its physical stores to grow services like in-store pickup and same-day shipping and how it is using ‘Bargain’ to compete with Amazon.
The WSJ Story on How Amazon and Walmart are Competing as the two companies battle to maintain their slice of the estimated $5 trillion retail market.
Learn all about Starbucks Hits and Misses and how Starbucks Became a Billion Dollar Business under the Visionary Leadership of Howard Schultz