Learn in this Columbia Business School Talk with Shelly Lazarus from Ogilvy as she discusses her professional journey and Explains why the Core Principles of building a Powerful Brand will never change
Collection of Free Articles, Videos, Ultimate Guides on Brand Management, Brand Building, Brand Marketing, Brand Messaging, Brand Storytelling, Brand Awareness
The Patagonia Better Sweater Fleece Vest is by far one of the brand’s most popular products. Learn How this Vest Turned Patagonia into a Billion Dollar Brand.
How Big Companies have branded your Brain? How our rational brain decides to buy Expensive Products. The Video explains the process how our brain responds to powerful messaging.
Nike is one of the most powerful brands in the world. It continues to beat rivals despite controversy and slowing sales growth in U.S. Watch the Video.
Learning video on how to build strong brands using modern strategies and stories
The Role of Mass Media Advertising – Visuals, Power Messaging and Music in building a brand