Browsing: Marketing Mix

The marketing mix refers to the four P’s of marketing, basically four key elements of a marketing strategy: product, price, place and promotion and sometimes is also extended to include people making it 5 Ps of Marketing.

Marketing Mix Modeling is Sales Response Modeling Strategy for arriving at Optimal Marketing Spends based on Rigorous Mathematical & Econometric Models which give ROI of each Channel. Those Channel ROIs drive Optimal Allocation of Spends on different Marketing Activities.

This Category includes learning videos, Guides, Articles and Case Studies on Marketing Mix, Marketing Mix Modeling, Sales Response Models, Advertising Adstocks and Media Spend Optimization, Impact of Pricing, Promotions, Product and Distribution on Sales; Basically Impact of 4Ps on Sales and how to Build Sales Response Models using 4Ps Data