Browsing: Marketing

Digital Library of Marketing featuring Free Learning Videos, Articles, Tutorials, Guides & Knowledge Banks on A to Z of Marketing including Brand, Marketing Mix, Marketing Analytics, Marketing Technology and Tools, Omnichannel Marketing, Multichannel Marketing, Mobile Marketing, Digital Marketing, Marketing Strategy, Marketing Failure Stories and much more.

Learn in this Columbia Business School Talk with Shelly Lazarus from Ogilvy as she discusses her professional journey and Explains why the Core Principles of building a Powerful Brand will never change

Learn How to Deliver Great Customer Service by Handling Customer Complains Effectively in a Manner that also helps in building a Great Brand Equity & Customer Experience ensuring their Loyalty and Sustained Engagement resulting in Higher Customer Lifetime Value as opposed to an Early Customer Churn