Explore the delicate tightrope businesses walk for upselling during customer complaint resolution & uncover the Risk & Pitfalls it entails for doing so.
Digital Library of Marketing featuring Free Learning Videos, Articles, Tutorials, Guides & Knowledge Banks on A to Z of Marketing including Brand, Marketing Mix, Marketing Analytics, Marketing Technology and Tools, Omnichannel Marketing, Multichannel Marketing, Mobile Marketing, Digital Marketing, Marketing Strategy, Marketing Failure Stories and much more.
Learn about the Ultimate CSM (Customer Success Managers): Are they the Real Champions for Customer Needs, Retention or Just a facade and Illusory Smoke Screen.
Uncover the secrets of T.J. Maxx’s success with a pricing strategy that survives and thrives during economic downturns and keeps customers coming back for more.
Learn about Customer Lifetime Value (CLV), its Importance, Calculation Methods with Examples and Use Cases
Learn how to transform your Customer Data into Actionable Business Insights with use cases, examples & code that can drive Loyalty and Growth for your Business
Learn what is a Customer Data Platform, Features and functionality of Salesforce CDP and How to Create a Solution with Salesforce Customer Data Platform.
Learn what is a Customer Data Platform, Features and functionality of Salesforce CDP, and what are the Benefits of using Salesforce CDP Versus Other Solutions
How long does it take until a Customer stops using your product and Which are those Segments that show Higher Propensity to Churn ? Learn about this with Couple of Telecom Case Studies
With Just a 5% increase in customer loyalty, the profit increases from 25% to 95% in the service industry. Learn How You Can Lower Customer Churn and Improve Customer Satisfaction.
How long does it take until a Subscriber stops using your product and Which are those Segments that show Higher Propensity to Churn ? Learn about this with a Telecom Case Study