Learn in this Columbia Business School Talk with Shelly Lazarus from Ogilvy as she discusses her professional journey and Explains why the Core Principles of building a Powerful Brand will never change
Digital Library of Marketing featuring Free Learning Videos, Articles, Tutorials, Guides & Knowledge Banks on A to Z of Marketing including Brand, Marketing Mix, Marketing Analytics, Marketing Technology and Tools, Omnichannel Marketing, Multichannel Marketing, Mobile Marketing, Digital Marketing, Marketing Strategy, Marketing Failure Stories and much more.
Learn in this MIT SMR Webinar, How Neuroscience Practices can create Great Customer Experiences and Lead to Improvement in Brand Engagement & Brand Equity.
Learn in this MIT Webinar Why it is Important to Transform Existing Customers into Digital Customers for Delivering a Consistent, Seamless Greater Engagement & a Great Customer Experience
Learn what Translates to a Great Customer Service and How a Managed and Sustained Customer Service across devices, platforms and channels contributes to a Great Customer Experience.
Learn in this MIT Webinar How an AI-Driven Customer Service Strategy Can Play an Important Role in Transforming Customer Experience to Improve Overall Brand Experience, Customer Loyalty & Engagement.
Learn in this MIT Sloan Management Review Webinar how the Role of CIOs is Evolving with the Customer Experience Gaining in Huge Importance in the Era of Digitalisation & Omnichannel Retail, Innovation & Rapidly Changing Business Landscape
The Role of Customer Service Language is Incredibly Important as it is a Bridge between the Brand and the Customer. Improve Your Customer Service Skills by Avoiding 7 Phrases. Learn More on those.
Learn How to Deliver Great Customer Service by Handling Customer Complains Effectively in a Manner that also helps in building a Great Brand Equity & Customer Experience ensuring their Loyalty and Sustained Engagement resulting in Higher Customer Lifetime Value as opposed to an Early Customer Churn
The Price Elasticity helps the companies price their products based on Data Analytics. Consumer spending has held up relatively well so far despite inflation, but it might not last long. Learn More.
The Patagonia Better Sweater Fleece Vest is by far one of the brand’s most popular products. Learn How this Vest Turned Patagonia into a Billion Dollar Brand.