IKEA (Swedish) is a Swedish-founded, Dutch-headquartered multinational conglomerate. Learn about the Ultimate Story on How IKEA became Sweden’s National Brand
Browsing: Retail Marketing
Free Videos, Articles, Ultimate Guides and Tutorials on Retail Marketing. Retail marketing is a process in which Retailers use tactical planning, pricing strategy and promotions to influence customer buying and improve sales.
This Category is a Collection of Free Learning Videos, Articles, Guides, Documentaries, Talks and Discussions on Retail Marketing.
Learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances and makes them buy more.
Learn about the Strategy & Economics of IKEA and How it contributes to its Success Story. What is it that makes IKEA stand apart from its competitors?
Learn how Target leverages its physical stores to grow services like in-store pickup and same-day shipping and how it is using ‘Bargain’ to compete with Amazon.
The WSJ Story on How Amazon and Walmart are Competing as the two companies battle to maintain their slice of the estimated $5 trillion retail market.
Learn all about Starbucks Hits and Misses and how Starbucks Became a Billion Dollar Business under the Visionary Leadership of Howard Schultz
Coca-Cola is a beverage giant. The Company has grown at an estimated rate of more than 1.9 billion servings a day. What is the marketing secret behind this success?