Facebook Twitter Instagram
    Trending
    • The Ultimate Roadmap to Master Javascript
    • The Complete Guide to Batteries : Evolution, Working & Types
    • The Ultimate Transformation of Global Cellphone Market
    • The Ultimate Crisis Mitigation Strategies in Supermarkets
    • The Safety, Quality & Legal Compliance in Retail Operations
    • The Ultimate Guide to 90 Blockchain Terms and Concepts
    • The Ultimate Guide to Retail Store Design
    • Smart Carpets Unraveled: A Look into the Software Magic
    Facebook Twitter LinkedIn Pinterest RSS
    Retail MarTech AI
    Leaderboard Ad
    • Home
      • About Us – Aggregators & Classifiers
      • Contact Us
      • Editor’s Picks
      • Jobs
      • Internship
      • Write for Us
    • Topics
      • Failure Stories
        • Startup Failure Stories
        • Business Failure Stories
        • Strategy Failure Stories
        • Marketing Failure Stories
        • Product Failure Stories
        • Rise and Fall Stories
      • Startups
        • Idea Pitch
        • Startup Fund Raising
        • Startup Success Stories
      • Energy
        • Energy Crisis
        • Recycling
        • Waste
        • Renewable
        • Solar Power
        • Solar Vehicles
        • Wind Power
        • Wind Turbine
        • Electric Power
        • Electric Vehicles
        • HydroPower
      • Engineering
      • FIRE Stories
      • Organization
        • Outsourcing
        • Management
        • Organizational Behavior
        • Human Resources
      • Economy
        • GDP
        • World Economy
        • Inflation
        • Recession
        • Financial Markets
        • Commodity
        • Demand and Supply
        • Globalization
      • Theorems
      • Sustainable Living
      • Airlines
      • Water
      • Agriculture
      • Railway
      • Automotive
      • Media
      • Trends
        • Top Industry Trends
        • Top Trends in Media
        • Top Technology Trends
        • Emerging Fields
      • Visa
        • Immigration
        • USA
        • H1B Visa
        • Canada
        • Austria
        • Estonia
        • India
        • Singapore
    • Learn
      • Languages
        • Learn German
          • German Dialogue
          • Day to Day German
          • Email Writing
          • German Stories
          • German Grammar
          • German Nouns
          • Cases and Articles
          • German Tenses
          • German Verbs
          • German Adjectives
          • German Pronouns
        • Learn French
      • Roadmaps
      • How To Create
        • WordPress Website
        • Online Payment Link
        • Online Teaching Videos
      • Learn Programming
        • Frontend
          • Web Development
          • Mobile App Development
            • Flutter
            • MongoDB
        • Backend
          • Web Development
          • Mobile App Development
      • Full Stack Development
      • Data Science Online
        • Statistics Online
        • Python
        • R Programming
        • SAS
        • Marketing Analytics
        • Big Data Online
          • Hadoop
          • MapReduce
          • Apache Pig
          • Apache Hive
          • Apache Spark
      • Work Life Balance
      • How it is Made
      • How Things Work
      • DIY (Do It Yourself)
      • IQ Test
    • Retail
      • History of Retailers
      • Success Stories
      • Failure Stories
      • Retailers
        • Supermarkets
        • Grocery Stores
        • Brick and Mortar
      • Retail Technology
        • AI Retail
        • IOT Retail
        • AR Retail
        • Big Data Retail
        • Blockchain Retail
      • Retail Marketing
        • Retail Marketing Strategy Guides
        • In-Store Marketing
        • Out of Store Marketing
        • Digital Marketing
      • Stationery
      • Retail Management
        • Store Design
        • Top Retail Ads
      • Omnichannel Retail
      • Supply Chain
        • Supply Chain Guides
        • Warehouse
        • Procurement
        • Logistics
        • Manufacturing
        • Supply Chain Crisis
      • Retail Shipping
      • E-Commerce
      • Shopping
      • Fashion
    • Marketing
      • Brand
      • Pricing
        • Pricing Strategy
        • Pricing Analytics
        • Price Optimization
        • Price Elasticity
      • Marketing Mix
      • Customer
        • Customer Service
        • Customer Experience
        • Customer Lifetime Value
        • Customer Acquisition
        • Customer Retention
        • Customer Journey
        • Customer Engagement
      • Marketing Technology
        • Digital Transformation
        • Digital Marketing
          • Website Marketing
          • Email Marketing
          • SMS Marketing
          • Social Media Marketing
          • Search Engine Optimization
        • Customer Tools
        • Digital Attribution
      • Advertising
      • Promotion
      • Marketing Strategy
      • Mobile Marketing
      • Neuromarketing
    • Technology
      • Internet
      • Telecom
      • Information Technology
      • Tutorials
      • Customer Data Platform
      • Artificial Intelligence
        • ChatGPT
        • Robotics
        • Internet of Things (IOT)
        • Self Driving Cars
      • Blockchain
        • Web3
        • Crypto
        • Metaverse
        • Dapps
        • Blockchain Guides
      • Analytics
      • Big Data
      • Tech Videos
      • Tech Failures
      • 3D Printing
        • 3DP Guides
        • 3DP Slicer
        • 3DP Tuning
        • 3DP Processes
        • 3DP Applications
      • Battery
      • Smart Cities
        • Green Places
        • Smart Grid
        • Smart Energy
        • Smart Mobility
        • Smart Home
      • Databases
      • Operating Systems
    • Education
      • Schools and Universities
      • Aptitude Tests
        • Learning Guides
        • Mensa IQ Tests
        • Abstract Reasoning
        • Logical Reasoning
        • Diagrammatic Reasoning
        • Spatial Reasoning
        • Raven’s Progressive Matrices
        • Puzzles
      • Kids Learning
      • Free Online Learning
      • Exams and Tests
        • TOEFL
        • SAT
        • LSAT
        • GMAT
        • CAT
      • Interview Questions
      • Education Technology
    • Business
      • Learning Videos
      • So Expensive
      • Do What You Love
      • Finance
      • Entrepreneurship
      • Innovation
      • Rags to Riches Stories
      • Success Stories
      • Venture Capital
      • Leaders’ Talks
      • Silicon Valley
      • Business Model
    Retail MarTech AI
    You are at:Home » The Ultimate 7 Reasons why Target Failed in Canada

    The Ultimate 7 Reasons why Target Failed in Canada

    0
    By AM on May 9, 2022 Failure Stories, Supermarkets

    Target failed in Canada for a number of reasons. The Expert Video Captures most in addition to the below

    Very Ambitious Goals and too much of Rush

    Target was very ambitious about their Growth Plans in Canada while trying to replicate its success model in the USA. Target quickly opened 124 stores and expected to become profitable within the first 12 months since opening. This move backfired eventually because their intent to quickly rush to their goals despite constant bottlenecks, led to a zig zag process of opening of stores without full preparation. This led to out of stock issues which remained unresolved.

    Pricing Issues- Higher Pricing in Canada as compared to the US

    Many Canadians were aware of the Target US and had experienced buying products in the Target US. This led to a price comparison. Many Customers thought that pricing was way better in the US than in Canada.

    Constant Supply and Transportation Issues- Understocked Shelves

    Upon opening, Target in Canada quickly began to suffer from Goods Transportation issues. This led to delayed shipments and many subsequent losses. Initial traffic in Target stores was much higher and Target Stores were not prepared to manage that sort of customer rush. This led to poor customer experience and many complaints regarding under stocking of various products.The lack of availability of basic household products made Target look inferior to its competitors.

    Walmart and local Supermarkets provided Stiff Competition to Target

    The Price did not prove to be much of a factor that could lure Walmart Customers into Target. The discounted products were more or less of the same price as found in the competing stores. Upon opening of Target Stores, local supermarket and grocery chains also lowered their prices to retain their customers. So there was a Stiff Competition all around.

    Bad Customer Shopping Experience

    There were reports that lot of Customers had better shopping experience in the US as compared to Canada. The Checkout Experience was not at all smooth. Self-service checkouts were quite slow and were fraught with technical glitches. This tested customer’s patience. There were currency issues, incorrect change among others. As such customers were not happy when they exited the stores.

    Management Practices

    There was overall quite an issue of mismanagement of the Store Staff. New employees were not adequately trained and also had to contend with lack of automation. There was quite a bit of manual work done in entering data of thousands of products. This also led to demotivated Store Staff.

    Negative Sentiment and Bad Reputation

    Target Canada could not shrug off the negative customer sentiment. Despite having Celebrity Promotions, it somehow did not do the Branding magic. Customers were not happy with the shopping experience, product pricing and availability. This created too much of a negative buzz

    CONCULSION

    While Target had tremendous success in America, it failed to compete in the Canadian Market. It had to eventually close all of 133 Target stores since launch in 2015 after having spent $7 billion on the project.

    View and Read More Here on:

    • Retail Failure Stories
    • Rags to Riches Stories
    • Retail Success Stories
    • Rise and Fall Stories
    • Startup Failure Stories
    • Business Learning Stories
    • Business Failure Stories
    • Travel Food Culture
    • Retail Articles
    • Customer Articles
    • Contact us
    • About us

    Big Box Retailers Target Target Canada Target failure in Canada
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    AM
    • Website

    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with over 20+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

    Related Posts

    The Best Reasons Why Bon-Ton Failed & Filed for Bankruptcy

    The Ultimate Video Guide on the Failure of RC Cola

    The Ultimate Failure Story of Fashion Retailer FOREVER 21

    Comments are closed.

    Latest Posts
    August 30, 2023

    The Ultimate Roadmap to Master Javascript

    July 28, 2023

    The Complete Guide to Batteries : Evolution, Working & Types

    July 28, 2023

    The Ultimate Transformation of Global Cellphone Market

    July 19, 2023

    The Ultimate Crisis Mitigation Strategies in Supermarkets

    FIRE Stories
    FIRE Stories
    November 21, 20220 FIRE Stories

    The FIRE Story of a Traveller Who Settled in Mexico

    Updated:November 21, 20221 Min Read

    Learn How Roshida Retired at 39 after Traveling the World for about 6 months, and realising that she didn’t want to go back to work. With Financial Independence, she Retired Early & Settled in Mexico.

    November 21, 2022

    The FIRE Story of a Couple who Saw a Health Crisis

    November 17, 2022

    The Quit 9-5 FIRE Story of a Colorado Couple

    October 28, 2022

    The Ultimate FIRE Story of a Frugal Software Engineer

    October 14, 2022

    The Ultimate FIRE Story of an Internet Entrepreneur

    Copyright © 2023 ReMTech.
    • Home
    • Retail
    • Marketing
    • Technology
    • Education
    • Business

    Type above and press Enter to search. Press Esc to cancel.