How does Goodyear handle digital transformation? What is Digital Transformation in the Tire Industry? Digital transformation at Goodyear involves rethinking tires as an IoT and sensor platform. “Smart tires” and connected cars are a new frontier for digital transformation strategy, customer experience, and the internet of things (IoT). In Discussion with Chris Helsel, Senior Vice President and Chief Technology Officer for The Goodyear Tire & Rubber Company.CXO Talks
In this video, Following Topics are Discussed:
- What is Digital Transformation?
- Tire technology and Digital Transformation
- The Connected Platform of Tires
- Retraining Employees for Digital Transformation
- Digital transformation and the culture of Innovation