Customer Attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers. Telephone service companies, Internet Service providers, pay TV companies, insurance firms, often use customer attrition analysis and customer attrition rates as one of their key business metrics because the cost of retaining an existing customer is far less than acquiring a new one.
Learnbay
Customer Churn Explained with a T-Mobile Case Study
How long does it take until a customer stops using your product? Are there certain segments which show a higher propensity than others? What is the impact of seasonal effects? If you’re in a subscriber-based industry and are concerned about churn you’ve come to the right session.
Learn about a real-life toolkit that shows you how to set up survival & hazard curves, compares rate & mix changes period-over-period, and analyses long-term trends and seasonality. Each component covers a different aspect with increasing complexity to gather additional insights, challenge existing approaches and provide future estimates.
Tableau
