As little as a 5% increase in customer loyalty could produce profit increases from 25% to 95% in the service industry. Also, the cost of attracting a new customer is 5 to 20 times greater than maintaining the customers you currently have. With this in mind, here are 20 simple ways to increase customer loyalty and retention. And as you watch, consider which of these strategies might work for you and your team.
Theo Gilbert-Jamison
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