Coca-Cola is a beverage giant. The Company has grown at an estimated rate of more than 1.9 billion servings a day. What is the marketing secret behind this success?
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Digital Library of Marketing featuring Free Learning Videos, Articles, Tutorials, Guides & Knowledge Banks on A to Z of Marketing including Brand, Marketing Mix, Marketing Analytics, Marketing Technology and Tools, Omnichannel Marketing, Multichannel Marketing, Mobile Marketing, Digital Marketing, Marketing Strategy, Marketing Failure Stories and much more.
This video is all about how Maggi became the Market Leader and a Great Brand. What was this Great Marketing Strategy that made Maggi a Household Name in India.
Learning video on how to build strong brands using modern strategies and stories
Understanding Marketing Mix 4Ps with Best Business Use Case – Mc Donalds
Best Video on how Big Brands use the Neuromarketing which involves studying of consumer’s brains to influence their decision making.
What are the current Customer Experience Trends in 2022 and beyond and how Technology, AI and Metaverse would shape those trends
Marketing Mix Modeling variables-Baseline Sales Driven By Brand Equity, Distribution, Pricing, Promotions, Advertising-TV, Print, Radio, OOH, Digital Media
Role of Social Media, Virtual Communities and Online Advertising in influencing Customer Behaviour. How does Social Media affect Customer Purchasing Behaviour
Learn about 13 Key Customer Service Qualities that Ensure Increased Customer Delight, Engagement, Retention & Higher CLV. Great Customer Service often reflects in Higher Brand Equity & Power.
Customer Service is the Interaction between the Buyer and the Seller. It is the Help and Support Seller offers Customers for before, during & after a Purchase.