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    You are at:Home » The Best Video Guide on the Coca Cola Marketing & Distribution Strategy

    The Best Video Guide on the Coca Cola Marketing & Distribution Strategy

    0
    By AM on June 6, 2022 Marketing Strategy, Retail Marketing Guides

    Public Facts about Coca Cola

    • Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia.
    • In 1888 Pemberton sold Coca-Cola’s ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink’s name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine).
    • The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. And the secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula.
    • The drink has inspired imitators and created a whole classification of soft drink: colas. And the Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world.

    What is the Secret behind Coca Cola Marketing and Distribution Strategy ? Watch these Best Videos to know in Depth

    Coca Cola Marketing Strategy
    • The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners.
    • A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup in North America). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world.
    • It also sells concentrate for soda fountains of major restaurants and foodservice distributors. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name.
    • The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee.
    • Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to distinguish it from “New Coke”. Based on Interbrand’s “best global brand” study of 2020, Coca-Cola was the world’s sixth most valuable brand.
    • In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

    Why Coca-Cola Still Dominates The Beverage Market

    With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite.

    But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?

    CNBC

    Ultimate Video on Coca Cola Distribution Strategy

    A Great Video on how Coca Cola sells 1 Billion Cokes every day?

    How Coca Cola Sells 1 Billion Cans Every Day

    View, Read and Learn more here:

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    AM
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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with over 20+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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