Servitization is an essential part of digital transformation for jet engine manufacturer Rolls-Royce. The company’s Servitization journey has improved customer experience and satisfaction while enabling a business model based on data, analytics, and a digital platform. To learn more about the Rolls-Royce service strategy, we spoke with Russell Masters, Vice President of Digital Services. Among the important topics that he covers are the evolution of field service in aviation, safety and security, and the Rolls-Royce transformation program called Blue Data Thread,
CXO Talks
Learn How Rolls Royce Implemented Digital Servitization to Improve Customer Experience and Satisfaction across channels while Leveraging the Power of Data, Analytics & a Digital Platform in this Video by CXO Talks.
Following Topics are Discussed in this Video:
- About Rolls-Royce: digital transformation and jet engines
- Digital platform for Rolls-Royce field service and Servitization
- Rolls-Royce: “IFS is a fantastic company”
- Servitization at Rolls-Royce relies on data
- Impact of digital transformation on customer experience at Rolls-Royce
- Servitization advice at Rolls-Royce
