What is The Future of Omnichannel Retail Strategy ?

For today’s retailer, connecting with consumers through every channel — mobile, web, and in-store, is a must. At the BRITE ’15 conference, Emily Culp ’06, SVP of eCommerce & Omni-Channel Marketing for Rebecca Minkoff spoke about building innovative experiences for their omni-channel consumer through insights, organizational structure and technology to drive long-term customer value. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

Columbia Business School

Learn How Omnichannel Retail, with Synergy and Unification across Mobile, Web, and In-Store can offer Seamless experiences to the consumer, an improved Brand Engagement & a higher CLV (in this Columbia Business School Video)

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