In the Omnichannel world, keeping track of the various forms of logistics is complicated at best. Omnichannel implies a need for seamless shopping experience across online and physical interactions, and that functionality must transcend all devices, browsers, and other options for shopping. The complexity continues to grow, and as customers grow more accustomed to E-Commerce and Omnichannel, more organizations are needing to rethink their omnichannel reverse logistics strategies. But, Omnichannel reverse supply chain processes tend to be inherently misguided and result in significantly higher returns rates compared to traditional, isolated shopping channels. Let’s take a closer look at this issue and what supply chain executives can do about it.Cerasis, Now Part of Global Tranz
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