Learn in this MIT Sloan Management Review, What are the Action Points & Roadblocks to Overcome for B2B Leaders to Achieve True Digital Transformation, How to Get Digital Transformation Right to drive Greater Brand Value and Consistent Customer Experience across Platforms and Channels.
When it comes to achieving digital transformation, many B2B companies have a long way to go. In this webinar, Thomas Lah and J.B. Wood of the Technology & Services Industry Association explain how lagging businesses can catch up. The speakers, coauthors of “Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential”, will discuss how B2B leaders can overcome roadblocks, learn from successful B2C examples, and identify the next steps for true digital transformation.
MITSMR
