In this collection of Videos, we track the story of Nike. History of Nike and how it was built into the most powerful brand in Sports. How it lost the Rank and eventually got it back.
The Video offers a great learning not only on building powerful brands but also the struggles they experience on the way with different elements of Marketing Mix.
Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales growth in U.S. How did Nike become the giant it is today? Watch the Video for full story.
CNBC
The Rise of Nike – How a Billion Dollar Brand was built?
The Ultimate Business Study on How Nike got its Numero Uno Rank Back?
This Video Talks on the Nike Ad Controversy, how despite that it was still able to maintain its clout in the market
Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way!
This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter!
On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.
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