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    Retail MarTech AI – Learning Videos & Stories
    You are at:Home»Marketing»Brand»Brand Evolution in a Digital Era Explained

    Brand Evolution in a Digital Era Explained

    0
    By AM on November 28, 2022 Brand, Entrepreneurship

    Brand Evolution Explained with a Case Study in this Learning Video from a16z

    How can brands evolve in an internet-native world? The answer may lie in the case study of BuzzFeed’s Tasty food network, a global media brand that evolved by breaking all the rules: focusing on building a viral brand first, and then figuring out distribution and channel second.

    But what else can we learn about the process of innovation — and experimentation cycles — here (including physical products)? And does brand loyalty still exist? In this short talk delivered at the annual a16z Summit 2018 as part of the consumer & entertainment segment, Ashley McCollum, General Manager of Tasty & Nifty at BuzzFeed, shares her thoughts on brands in the digital age… including the four pillars of a modern brand.

    a16z

    Learn about Brand Growth in Digital Age with the Help of an Example of BuzzFeed, where Ashley McCollum, GM of Tasty & Nifty at BuzzFeed Discusses Brand Building, Brand Loyalty, Distribution & Channel Strategy & Innovation

    Brand Evolution in Digital Age Explained with the Example of BuzzFeed

    View and Read More Here on:

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    AM
    • Website

    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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