In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot Roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?CNBC
CNBC
Trending
- The Ultimate 49 Mesh Types that define modern footwear
- Why Real Content is greater than any Software Code
- The Great Divide: How lack of VISA sponsored jobs reflect non autonomous Earth
- How to escape the Rat Race & Money Trap : Things no school taught us
- Retail Marketing Technologies Ultimate Use Cases
- Boss Bashing Ballad : The Tales of Office Melodrama
- Boss Bashing Ballad: Humorous Tales of Corporate Rebellion
- The Boss Opera : A Comical Prelude to Cubicle War