Clayton fostered his love for numbers by playing poker – a lot of poker. Now, he’s using that mentality to launch a vertical farm company that he believes can “replace the produce aisle.” “We think everyone deserves access to reliable local food year-round,” says Nebullam co-founder Clayton Mooney. “Our vision is to replace the produce aisle.” When Mooney and Danen Pool founded indoor farming company Nebullam in 2017, they knew that growing crops indoors would be the future of farming.
At the time, however, indoor farming technology was far from futuristic. “We saw that indoor farming was very antiquated,” said Mooney. So, Nebullam set out to optimize the future of farming. The company’s initial goal was to develop and sell technology to up-and-coming indoor farming companies, including software that helps Analyse and Optimise the production process, and equipment that’s more mobile so farmers can position crops where indoor conditions are ideal. But when faced with the pandemic, Nebullam had to overhaul their business model. Here’s how the indoor farming company pivoted to become profitable during unprecedented times, and how they plan to continue to scale.
Freethink
Trending
- Disruptive Pricing Models That Overthrow Established Market Leaders
- The Architecture of Agentic AI: Breaking Down the Key Components
- Disruption as a Service: Startups Built to Challenge Existing Players
- What is Agentic AI ? Understanding the Core Principles of Agentic AI
- How Entrepreneurs can create Markets that don’t yet exist
- The Psychology of a Successful Entrepreneur: Traits That Make or Break You
- The Art of Scaling a Startup Without Losing Its Soul
- Growth Hacking Demystified: Real Tactics That Work