Starting in mid-September, Ocean Spray farmers across the Northeast start hustling to harvest 100 billion cranberries in just six weeks. But just as harvest was beginning this year, a TikTok featuring a bottle of Ocean Spray Cran-raspberry juice went viral. Soon, retailers struggled to keep cranberry juice on shelves as millions recreated the video.
For Ocean Spray, the sudden demand made a rushed harvest even harder. The company had to hire seasonal employees and increase production. Business Insider visited a Massachusetts bog and manufacturing facility to see how the company’s handling demand, harvest, a pandemic, and an upcoming holiday season all at once.
Insider Business
Trending
- How ChatGPT has taken the Tech World by Storm
- What is a CDP & how to Create a Solution with Salesforce
- What is Salesforce CDP and its main Features ?
- How to Create 360 Customer View with Identity Resolution
- What makes Timberland, Birkenstock and Crocs so popular?
- What is the Importance of Lithium-Ion Battery
- Customer Churn Explained with Telecom Case Studies
- How to Increase Customer Retention, Loyalty & Satisfaction