Starting in mid-September, Ocean Spray farmers across the Northeast start hustling to harvest 100 billion cranberries in just six weeks. But just as harvest was beginning this year, a TikTok featuring a bottle of Ocean Spray Cran-raspberry juice went viral. Soon, retailers struggled to keep cranberry juice on shelves as millions recreated the video.
For Ocean Spray, the sudden demand made a rushed harvest even harder. The company had to hire seasonal employees and increase production. Business Insider visited a Massachusetts bog and manufacturing facility to see how the company’s handling demand, harvest, a pandemic, and an upcoming holiday season all at once.
Insider Business
Trending
- Retail Marketing Technologies Ultimate Use Cases
- Boss Bashing Ballad : The Tales of Office Melodrama
- Boss Bashing Ballad: Humorous Tales of Corporate Rebellion
- The Boss Opera : A Comical Prelude to Cubicle War
- Folly and Fortune: A Comedic Ode to Entrepreneurial Setbacks
- The Importance of Reflecting on Failures with Humour
- How to Craft Shoes for Mass Production in a Factory
- How to Craft Shoes that are Easy on the Feet