Learn Why Tim Hortons Failed in the United States in this Video Guide
Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and donuts, but now, the company needs to expand elsewhere. The U.S. has long been a target market, but they’ve struggling in America for decades. Watch this video to find out why this Canadian icon can’t win over its southern neighbors and beat out brands like McDonald’s, Taco Bell, and Dunkin’ Donuts in the breakfast wars.CNBC
Tim Hortons Failure in the United States Video Guide 1
Tim Hortons Failure in the United States Video Guide 2
In states, Hortons hears a tumbleweed. The chain that’s essentially a Canadian cultural institution generated 3.34 billion in revenues in the country alone for 2020. Pretty strong eh? Well, When Tim Hortons goes south, business does too. Sales were arguably never strong to begin with and have gotten worse.
From 2015 — the year after the chain’s merger with Burger King — through 2019 Tim Hortons’ United States sales have decreased 17 percent, including a 5.1 percent decline in 2018. The Pandemic hasn’t helped. In Q3 2020, Tim Hortons Revenue totalled US $1.34 billion dollars, down from US$1.46 billion in Q3 2019.
Numbers don’t lie. As the terrible statistics scream, things have simply not gone according to plan for a myriad of reasons. This video offers and analyzes five reasons why the chain is exponentially less popular in the USA.Business Hub