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    Retail MarTech AI – Learning Videos & Stories
    You are at:Home»Retail»Failure Stories»Why Tim Hortons Failed in the USA?

    Why Tim Hortons Failed in the USA?

    0
    By AM on October 5, 2022 Failure Stories

    Learn Why Tim Hortons Failed in the United States in this Video Guide

    Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and donuts, but now, the company needs to expand elsewhere. The U.S. has long been a target market, but they’ve struggling in America for decades. Watch this video to find out why this Canadian icon can’t win over its southern neighbors and beat out brands like McDonald’s, Taco Bell, and Dunkin’ Donuts in the breakfast wars.

    CNBC

    Tim Hortons Failure in the United States Video Guide 1

    Tim Hortons’ Struggle in the U.S.

    Tim Hortons Failure in the United States Video Guide 2

    In states, Hortons hears a tumbleweed. The chain that’s essentially a Canadian cultural institution generated 3.34 billion in revenues in the country alone for 2020. Pretty strong eh? Well, When Tim Hortons goes south, business does too. Sales were arguably never strong to begin with and have gotten worse.

    From 2015 — the year after the chain’s merger with Burger King — through 2019 Tim Hortons’ United States sales have decreased 17 percent, including a 5.1 percent decline in 2018. The Pandemic hasn’t helped. In Q3 2020, Tim Hortons Revenue totalled US $1.34 billion dollars, down from US$1.46 billion in Q3 2019.

    Numbers don’t lie. As the terrible statistics scream, things have simply not gone according to plan for a myriad of reasons. This video offers and analyzes five reasons why the chain is exponentially less popular in the USA.

    Business Hub
    Why Tim Hortons Failed in America

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    AM
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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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