Learn about RC Cola and Why it Failed ?
The Tragic Story of RC Cola
RC Cola is an American brand of cola invented by Claud A. Hatcher in 1905. It was originally created for Cole-Hampton-Hatcher Grocery Store as an early generic brand, to avoid the high cost of purchasing Coca-Cola syrup. Royal Crown Ginger Ale was the first product of the RC Cola line, and it referred to the original ingredient: ginger.
More ingredients were introduced under the RC Cola name including lemon, strawberry, and cane sugar. In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks, followed by the first caffeine-free cola. Despite the company’s innovation and mass advertising campaign, total revenue was low due to a lack of initiative in distribution.Exploring Business