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    Retail MarTech AI – Learning Videos & Stories
    You are at:Home»Retail»Failure Stories»The Ultimate Video Guide on the Failure of RC Cola

    The Ultimate Video Guide on the Failure of RC Cola

    0
    By AM on October 17, 2022 Failure Stories

    Learn about RC Cola and Why it Failed ?

    Why RC Cola Failed ?

    The Tragic Story of RC Cola

    RC Cola is an American brand of cola invented by Claud A. Hatcher in 1905. It was originally created for Cole-Hampton-Hatcher Grocery Store as an early generic brand, to avoid the high cost of purchasing Coca-Cola syrup. Royal Crown Ginger Ale was the first product of the RC Cola line, and it referred to the original ingredient: ginger.

    More ingredients were introduced under the RC Cola name including lemon, strawberry, and cane sugar. In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks, followed by the first caffeine-free cola. Despite the company’s innovation and mass advertising campaign, total revenue was low due to a lack of initiative in distribution.

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    The Tragic Story of RC Cola

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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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