Online retailers often assume that customers place a premium on speedy delivery of their orders, but research shows that shoppers may prioritize other attributes, especially when it comes to attended home delivery. Pedro Amorim, associate professor of industrial engineering at Universidade do Porto and a cofounder of LTPlabs, explains how retailers can analyze customer data to determine actual preferences before making costly decisions to optimize delivery networks.
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AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India