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    The CBS Talk on the Everlasting Value of Brands

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    By on Brand

    Advertising icon Shelly Lazarus ’70 (Chair Emeritus, Ogilvy) discusses lessons learned during her long career. In this fireside chat with Columbia Business School professor Bernd Schmitt, Lazarus also offers advice for the marketing leaders of tomorrow and discusses why the core principles of building a powerful brand will never change.

    This talk is the second out of four talks given on November 12, 2021 at the 2021 Future of Marketing Leadership conference, a conference co-presented by Columbia Business School’s Center on Global Brand Leadership and the ANA Educational Foundation (AEF), in partnership with the Marketing Association of Columbia (MAC).

    Columbia Business School

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