Discover the essential KPIs that track & optimize every stage of the online customer journey, from awareness to retention, in this comprehensive guide.
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Digital Library of Marketing featuring Free Learning Videos, Articles, Tutorials, Guides & Knowledge Banks on A to Z of Marketing including Brand, Marketing Mix, Marketing Analytics, Marketing Technology and Tools, Omnichannel Marketing, Multichannel Marketing, Mobile Marketing, Digital Marketing, Marketing Strategy, Marketing Failure Stories and much more.
Learn what Net Promoter Score (NPS) is, how it’s calculated, and why it’s a vital tool for measuring customer loyalty and driving business growth. Discover how NPS impacts word-of-mouth and customer satisfaction.
The pricing of French fries, a seemingly simple and ubiquitous food item, highlights a significant issue in the food industry: the lack of standardized measurement practices & importance of value for money and quantity of portion served
Dive into the world of marketing as we dissect the Differences between Promotion and Advertising. Gain valuable insights to refine your Marketing Strategies.
Learn how Advanced Tech is amplifying the impact of OOH advertising. Dive into the world of Geolocation, Mobile Data & AR shaping the future of OOH Measurement.
Explore the delicate tightrope businesses walk for upselling during customer complaint resolution & uncover the Risk & Pitfalls it entails for doing so.
Learn about the Ultimate CSM (Customer Success Managers): Are they the Real Champions for Customer Needs, Retention or Just a facade and Illusory Smoke Screen.
Uncover the secrets of T.J. Maxx’s success with a pricing strategy that survives and thrives during economic downturns and keeps customers coming back for more.
Learn about Customer Lifetime Value (CLV), its Importance, Calculation Methods with Examples and Use Cases
Learn how to transform your Customer Data into Actionable Business Insights with use cases, examples & code that can drive Loyalty and Growth for your Business