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    Retail MarTech AI – Learning Videos & Stories
    You are at:Home»Business»Success Stories»The Ultimate Video Guide on the ADIDAS Success Story

    The Ultimate Video Guide on the ADIDAS Success Story

    0
    By AM on September 14, 2022 Success Stories

    This Post Contains Videos on the Adidas Story with Supplementary Facts

    Public Facts About Adidas

    • Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
    • It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas’s revenue for 2018 was listed at €21.915 billion.
    • The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik (“Dassler Brothers Shoe Factory”). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events.

    Learn How a Poor Shoemaker Starts $100B Company in his BARN

    The Story of Adidas
    • To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics.
    • In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, and became Adidas business rival. The three stripes are Adidas’s identity mark, having been used on the company’s clothing and shoe designs as a marketing aid.
    • The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, became so successful that Dassler described Adidas as “The three stripes company”

    Learn How Did ADIDAS Get So Big

    How Did Adidas Get So Big

    Learn More About the Sibling Rivalry behind the Famous ADIDAS VS PUMA Brand Competition

    View, Read and Learn More Here:

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    Adidas & Puma Rivalry Adidas Success Story Adolf Dassler
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    AM
    • Website

    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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