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    You are at:Home » The Learning Video Guide on the Pricing Strategy

    The Learning Video Guide on the Pricing Strategy

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    By AM on August 22, 2022 Pricing Strategy

    Learn About Pricing Strategy – An Introduction

    An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students and Beginners

    Tine Wade
    Pricing Strategy – An Introduction

    Pricing Strategies

    Based on Public Information

    • Price is one of the 4Ps of Marketing Mix. A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.
    • Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions.
    • Pricing strategies determine the price companies set for their products. The price can be set to maximise profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.
    • Pricing strategies can bring both competitive advantages and disadvantages to its firm and often dictate the success or failure of a business; thus, it is crucial to choose the right strategy.

    Learn in the Following Video How to Price a Product

    How to Price a Product

    Learn about Marketing Mix : A Complete Guide

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    AM
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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with over 20+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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