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    You are at:Home ยป How Unilever became a Big Billion Dollar Brand ?

    How Unilever became a Big Billion Dollar Brand ?

    0
    By AM on July 12, 2022 Success Stories

    Some Historical Facts about Unilever:

    • Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care.
    • Unilever was founded on 2 September 1929, by the merger of the British Soap-maker Lever Brothers and the Dutch margarine producer Margarine Unie. During the second half of the 20th century, the company increasingly diversified from being a maker of products made of oils and fats and expanded its operations worldwide.
    Unilever’s History
    • It is the largest producer of soap in the world and its products are available in around 190 countries. It owns over 400 brands. Unilever’s largest brands include Axe/Lynx, Ben & Jerry’s, Dove, Omo/Persil, Heartbrand (Wall’s) ice creams, Hellmann’s, Knorr, Lux, Magnum, Rexona/Degree, Lifebuoy, Sunsilk and Sunlight.
    • The Company is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States.

    Unilever Revenue Growth over the Years (Based on Statista)

    Unilever Revenue has grown consistently over the years between 2007 to 2021. It has Revenue of upwards of 52.4 Billion Euro in 2021 as per the Unilever Report

    Unilever Revenue Growth – Statista Chart

    The Rise of Consumer Goods Giant Unilever

    Unilever Acquisitions and London and New York Stock Exchange Listing

    • Unilever has made numerous corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry’s (2000), Alberto-Culver (2010), Dollar Shave Club (2016) and Pukka Herbs (2017). Unilever divested its specialty chemicals businesses to ICI in 1997. In the 2010s, under the leadership of Paul Polman, the company gradually shifted its focus towards health and beauty brands and away from food brands showing slow growth.

    Learn about Unilever Inception and how it became a 53 Billion Euro Company

    ** Note- the Video mentions $70 Billion (since the USD and EURO Conversion Rate 3 years back was different)

    How Unilever became a Big 53 Billion Euro Brand
    • Unilever has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. Unilever has a secondary listing on Euronext Amsterdam and is a constituent of the AEX index. The company was also a component of the Euro Stoxx 50 stock market index.
    • Unilever also has a listing in the New York Stock Exchange. The completion of the unification of Unilever’s Dutch and UK arms under a single London-based entity was announced on 30 November 2020.

    The Rise of Unilever

    Read More about Unilever here: AI based Unilever Supply Chain Management and Innovation

    View, Read and Learn more here:

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    AM
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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with over 20+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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