Aldi the International grocery Story- Why it is so successful?
Aldi is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries and an estimated combined turnover of more than €50 billion.
Who Founded Aldi
The chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother’s store in Essen. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd (known as simply Aldi outside of Germany), headquartered in Mülheim. Watch the below video to learn more.
When was the Name ALDI introduced?
In 1962, they introduced the name Aldi. In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions’ names may appear as if they were a single enterprise with certain store brands or when negotiating with contractor companies. Aldi’s German operations consist of Aldi Nord’s 35 individual regional companies with about 2,500 stores in western, northern, and eastern Germany, and Aldi Süd’s 32 regional companies with 1,900 stores in western and southern Germany.
Which countries Aldi Operates in Internationally?
Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, the United Kingdom, Hungary, Switzerland, Australia, China, Italy, Austria and Slovenia. Both Aldi Nord and Aldi Süd (as Aldi) also operate in the United States with 1,600 stores between them as of 2017, and the U.S. is the only country to have both Aldi companies operating outside of Germany.
How Aldi Keeps its Prices Low?
Content and Timestamps of the Video
- Prime time | 0:00
- Taking the air out | 0:54
- Help us out | 1:28
- They spend extra upfront | 1:58
- Just the essentials | 2:33
- Private label | 3:31
- Produce and perishables | 3:58
- Just in time, just enough | 4:39
- Stocking shelves the easy way | 5:17
- Do you work here? | 5:54
- Energy efficiency | 6:42
- BYO Bag | 7:16