While Omnichannel Strategy focusses more on the Customer and 360 Degree Customer View, Multichannel Strategy focusses more on the Product & Sales Channels.
Browsing: Multichannel Retail
Multichannel Retailing offers more Sales Distribution Channels to the Customer. But the key central focus is the Product instead of the Customer. Learn More.
Omnichannel Retail is a concept that uses Centralised Customer Data to provide an integrated Customer Exp across all channels for a seamless shopping experience.