Learn How Products Remain Available in Retail Stores When the Different Supply Chain Components are Digitally Interconnected
This Learning video gives you an Understanding of a Digital and Connected Supply Chain How the Various Departments Coordinate to Ensure the Product Availability as when there in an Unexpected Demand Surge (For Example – When a Celebrity Shares a Product on his Social Media Account). The Connected Digital Supply Chain picks the demand early and sends the Information to the Production Planning Department. The Production Planning Department then coordinates with the Manufacturer, Suppliers and the Logistics Department to ensure the Availability of the Finished Product in the Retail Stores.
In the absence of a Digitally Connected Supply Chain, the Production could suffer losses if the capacity and production planning for the New Product Demand Surge (arising out from the Upward Trend noticed on the Internet or Social Media) happens at a much later stage. This is because customers do not wait for months to buy a product that has caught up as a trend and they drive to the nearest Competitors to buy that Product. The Competitors were already in possession of the Exact Same Product or a Similar One/Replica of the Product that was shared by the Celebrity on his Social Media Account
