Many people think retail placement is a passive game – wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) – you can be on the offense and influence the outcome of your sales presentation and product placement in stores.
Emily Anne Page from Start To Sold
Topics Covered in this Video
- 0:00 Introduction to the Basics
- 1:18 What is a planogram and which areas have the highest sales velocity?
- 5:10 How do Retail Buyers make placement decisions inside a store
- 13:23 What can I control or change that will influence where I get placed and my sales
- 14:31 How to use colour to stand out from your competition
- 16:00 How to use seasonal themes to stand out from your competition
- 17:30 How to use framing and shapes to stand out from your competition
- 19:20 How to use serving sizes to stand out from your competition
- 21:30 Make a promotional plan for holidays
- 22:35 Justin’s Peanut Butter Planogram Case Study
- 24:54 Archer Farms Planogram Case Study
- 27:00 How to incorporate planogram strategies into your sales pitch
