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    Retail MarTech AI – Learning Videos & Stories
    You are at:Home»Technology»How To Create»How to Create a Retail Planogram for Max Product Sales

    How to Create a Retail Planogram for Max Product Sales

    0
    By AM on November 11, 2022 How To Create, Store Design

    Many people think retail placement is a passive game – wherever your buyer decides to put you, is where your lot in life is. But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) – you can be on the offense and influence the outcome of your sales presentation and product placement in stores.

    Emily Anne Page from Start To Sold
    Understand the basics of a Retail Planogram

    Topics Covered in this Video

    • 0:00 Introduction to the Basics
    • 1:18 What is a planogram and which areas have the highest sales velocity?
    • 5:10 How do Retail Buyers make placement decisions inside a store
    • 13:23 What can I control or change that will influence where I get placed and my sales
    • 14:31 How to use colour to stand out from your competition
    • 16:00 How to use seasonal themes to stand out from your competition
    • 17:30 How to use framing and shapes to stand out from your competition
    • 19:20 How to use serving sizes to stand out from your competition
    • 21:30 Make a promotional plan for holidays
    • 22:35 Justin’s Peanut Butter Planogram Case Study
    • 24:54 Archer Farms Planogram Case Study
    • 27:00 How to incorporate planogram strategies into your sales pitch

    View and Read More Here on:

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    Retail Placement Retail Planogram
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    AM
    • Website

    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with 17+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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