How Big Companies have branded your Brain? How our rational brain decides to buy Expensive Products. The Video explains the process how our brain responds to powerful messaging.
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired. “We love to think of ourselves as rational. That’s not how it works,” says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name.
Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts. Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play.
When reacting to good or bad news about the brand, Samsung users didn’t have positive or negative brain responses, yet they did have “reverse empathy” for bad news about Apple. Meanwhile, Apple users showed a “brain empathy response for Apple that was exactly what you’d see in the way you would respond to somebody in your family.”
Big Think
Conclusion
Our decisions are not always Rational when we make a choice about a Branded Product. Our Brain is already sold out to the powerful message and emotional connection to the brand.
