Pricing strategies determine the price companies set for their products to maximise profit, to increase market share within a market or to enter a new market.
Browsing: Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and is also typically part of the business’s marketing plan. Pricing is one of the four Ps of the Marketing Mix and is key component of Product Management. This category consists of free learning videos, articles, guides and case studies on Pricing and related Topics Like Pricing Analytics (Price Optimization), Price Elasticity etc.