Marketing Mix Modeling is analysis of Data using Analytics Softwares to create Econometric Models that help in ROI based Optimal Spend Allocation for each Marketing Activity & Advertising Channel.
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Digital Library of Marketing featuring Free Learning Videos, Articles, Tutorials, Guides & Knowledge Banks on A to Z of Marketing including Brand, Marketing Mix, Marketing Analytics, Marketing Technology and Tools, Omnichannel Marketing, Multichannel Marketing, Mobile Marketing, Digital Marketing, Marketing Strategy, Marketing Failure Stories and much more.
Learn from this Video Guide, the Importance of Marketing Mix and how does it help you getting higher ROI on your Marketing Spends
Learn all about the Impact and Role of Conversational AI in shaping the Customer Experience and how AI is instrumental in creating positive Customer Experience
Customer experience is the aggregation of customers’ emotions and response towards a Company based on his interactions with the Brand, Products or Services.
Multichannel Retailing offers more Sales Distribution Channels to the Customer. But the key central focus is the Product instead of the Customer. Learn More.
This Article is a Collection of Videos on How Walmart uses Artificial Intelligence, IOT, AR, Blockchain & Big Data for End to End Digital Transformation.
Learn how the Parcel Delivery Giant, UPS is Digitally Transforming its operations & supply chain with automated technologies to save it up to $400M every year.
Why is Rolex one of the most valuable brands in the world? This Article talks about Branding and Marketing strategies of Rolex that made them an Iconic Brand.
Digital Transformation in your Organizations can be Achieved by Adopting Technological Components like Network Infrastructure, Cloud, DevOps, AI, Analytics, Big Data & Cyber Security
Learn how Japan’s rural communities are finding innovative ways to revitalise towns and villages with the power of digital technology and attracting Startups.