Price Optimization is the use of Mathematical Analysis & Modeling to find the Optimal Price Point for a Product, Service based on Consumer, Sales & Market data
Browsing: Marketing Analytics
Marketing Analytics is analysis of data, both qualitative and quantitative using Softwares, Tools, Algorithms and Mathematical or Machine Learning Models, to drive Strategic Marketing Decisions for higher ROI and better Brand outcomes.
This category is a Digital Library and Collection of Free Learning Videos, Articles, Guides and Case Studies on Marketing Analytics and its application in Different Industries like Retail, FMCG, CPG, Telecom, Media & Entertainment, Health Care etc.
MMM is an Advanced Econometric Modeling Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing Activity & Advertising Channel
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is analysis of Data using Analytics Softwares to create Econometric Models that help in ROI based Optimal Spend Allocation for each Marketing Activity & Advertising Channel.
Learn from this Video Guide, the Importance of Marketing Mix and how does it help you getting higher ROI on your Marketing Spends
Marketing Mix Modeling variables-Baseline Sales Driven By Brand Equity, Distribution, Pricing, Promotions, Advertising-TV, Print, Radio, OOH, Digital Media