Learn about the Toyota Story & How it Became the World’s Biggest Car Brand through Constant Innovation & its Impact on the Supply Chain & Manufacturing Industry
Toyota is one of the most well-known and respected brands in the automotive industry with around $272 billion in revenue. The brand has surged ahead of other brands and can easily be crowned as the leading green brand for its innovation in environmentally friendly technology which makes it stand out from the rest selling over 10 million hybrids globally.
With several large plants in the US that make pickup trucks and sedans and domestically produce cars and their parts, Toyota is responsible for creating over 365,000 American jobs. This is the founding story of the company and its journey to success. The first production car model was the AA Sedan in the year 1936. This was specifically designed during wartime and wasn’t meant for civilian purposes.
During World War II, they focused only on the production of trucks for defense as that was what Japan needed the most. It was here that the military and the Korean War saved Toyota. The company on the verge of bankruptcy, produced only 300 trucks in June of 1950, hence the first few months into the war, the US actually placed an order of 5000 vehicles and Toyota was revived again. For several decades Toyota was Japan’s largest automobile manufacturer.
Toyota was thriving in the American market as well. It gained a reputation for its fuel-efficient, low cost, and reliable vehicles as the Corolla which was released in the US in 1968. So how did a brand that is known for its cars make it so big but didn’t even sell cars in the beginning? To learn more watch this video till the end.
Business Unmasked
