Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Author: AM
AM
AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with over 20+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is an Advanced Analytics Technique that helps us to get higher ROI & Optimal Spend Allocation for each Marketing & Advertising Channel.
Marketing Mix Modeling is analysis of Data using Analytics Softwares to create Econometric Models that help in ROI based Optimal Spend Allocation for each Marketing Activity & Advertising Channel.
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