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    The Ultimate Guide on the Strategy & Economics of IKEA

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    By on Marketing Strategy, Retail Marketing Guides

    Learn about the Strategy of IKEA and Why it influences the Customer to buy more?

    Why you Spend So Much Money At IKEA?

    The Economics of IKEA (WSJ Report)

    Based on WSJ Report Below, Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioural psychology behind the “IKEA effect.”

    The Economics of IKEA

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    AM, The Founder and CEO of RetailMarketingTechnology.com is an Entrepreneur & Business Management Professional with over 20+ Years Experience and Expertise in many industries such as Retail, Brand, Marketing, Technology, Analytics, AI and Data Science. The Industry Experience spans across Retail, FMCG, CPG, Media and Entertainment, Banking and Financial Services, Media & Entertainment, Telecom, Technology, Big Data, AI, E-commerce, Food & Beverages, Hospitality, Travel & Tourism, Education, Outsourcing & Consulting. Currently based in Austria and India

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