Browsing: Marketing Analytics

Marketing Analytics is analysis of data, both qualitative and quantitative using Softwares, Tools, Algorithms and Mathematical or Machine Learning Models, to drive Strategic Marketing Decisions for higher ROI and better Brand outcomes. This category consists of free learning videos, articles, guides and case studies on Marketing Analytics and its application in Different Industries like Retail, FMCG, CPG, Telecom, Media & Entertainment, Health Care etc.